{"id":103965,"date":"2023-07-19T10:46:59","date_gmt":"2023-07-19T08:46:59","guid":{"rendered":"https:\/\/mycreativelab.com\/?page_id=103965"},"modified":"2024-01-22T11:00:48","modified_gmt":"2024-01-22T10:00:48","slug":"upgrade","status":"publish","type":"page","link":"https:\/\/mycreativelab.com\/se\/brand-education\/upgrade","title":{"rendered":"Upgrade"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe src=https:\/\/player.vimeo.com\/video\/888998159?autoplay=1&#038;loop=1&#038;muted=1&#038;autopause=0\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/mycreativelab.com\/wp-content\/uploads\/2023\/07\/logo_upgrade_2021.png&#8221; title_text=&#8221;logo_upgrade_2021&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;39%&#8221; custom_margin=&#8221;||-2px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#E96195&#8243; header_font_size=&#8221;41px&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;34px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Since 2008 Upgrade had a vision to make a deep change in the world of hairstyling. <br \/><\/span><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">A brand truly friendly and faithful to the hairstylist, supporting them in their professional growth.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/mycreativelab.com\/wp-content\/uploads\/2023\/08\/1.jpg&#8221; title_text=&#8221;1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;289px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;41px&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;24px&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementor-element elementor-element-25ed2cf jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"25ed2cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-medium\">HAIR HEALTH<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0d509f9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0d509f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<ul>\n<li><strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">BioInfrared Technology<\/span><\/strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\"><strong>:<\/strong> minimizing damage and frizz.<\/span><\/li>\n<li><strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Material Choices<\/span><\/strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\"><strong>:<\/strong> Prioritizes gentle materials like ceramic and tourmaline for hair health.<\/span><\/li>\n<li><strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Ergonomic Designs<\/span><\/strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\"><strong>:<\/strong> designed to reduce strain during styling<\/span><\/li>\n<li><strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">High-Quality Heaters<\/span><\/strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\"><strong>:<\/strong> Ensures consistent, controlled heating<\/span><\/li>\n<li><strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Uncompromising Quality<\/span><\/strong><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\"><strong>:<\/strong> All products undergo rigorous testing to guarantee effectiveness<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/mycreativelab.com\/wp-content\/uploads\/2023\/08\/2.jpg&#8221; title_text=&#8221;Upgrade Hair inspo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;289px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;41px&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;24px&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementor-element elementor-element-25ed2cf jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"25ed2cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-medium\">VERSITAL TOOLS<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0d509f9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0d509f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Upgrade&#8217;s tools redefine versatility in hairstyling, catering to a spectrum of needs with precision and innovation. Whether you&#8217;re seeking the protective benefits of BioInfrared Technology or the classic reliability of traditional models, Upgrade has you covered. For those with luscious locks, Pro Create extra-long curling wands effortlessly create stunning curls, while stylists on the move can embrace adaptability with Kit Comby\u2019s interchangeable barrel curling irons. Wide flat irons for sleek finishes or narrow ones for intricate detailing \u2013 Upgrade offers a tool for every stylist\u2019s demand.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">WHAT IS BIOINFRARED<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The inclusion of BioInfrared Technology ensures that whether you&#8217;re aiming for sleek straightness or bouncy curls, your hair remain<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">s <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">healthy and vibr<span class=\"ql-cursor\"><\/span>ant<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">. This innovative technology <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">minimizes damage and frizz<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">,<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> setting a new standard in hairstyling.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">CONVENTIONAL VS INFRARED HEAT<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1000px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;41px&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;24px&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementor-element elementor-element-25ed2cf jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"25ed2cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-medium\" style=\"text-align: left;\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Conventional Heat<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0d509f9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0d509f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<ul>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Heat via direct contact<\/span><\/li>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Quick cuticle opening<\/span><\/li>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Moisture loss, frizz, damage<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/mycreativelab.com\/wp-content\/uploads\/2023\/11\/1.jpg&#8221; title_text=&#8221;1&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;325px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1000px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;41px&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;24px&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementor-element elementor-element-25ed2cf jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"25ed2cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-medium\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Infrared Heat<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0d509f9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0d509f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<ul>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Longer wavelengths penetrate<\/span><\/li>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Internal heat generation<\/span><\/li>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Less damage to outer hair layers<\/span><\/li>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Preserves moisture, reduces frizz<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/mycreativelab.com\/wp-content\/uploads\/2023\/11\/2.jpg&#8221; title_text=&#8221;2&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;289px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">BIOINFRARED \u00a0USAGE TIPS<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Choose BioInfrared when:<\/span><\/p>\n<ul>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">You want to work faster and more efficiently<\/span><\/li>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">You want to preserve the health of the hair<\/span><\/li>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The hair is damaged or fragile<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Choose a temperature <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">30 degrees lower<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> than you would using a standard straightener or curling iron:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/mycreativelab.com\/wp-content\/uploads\/2023\/11\/TABELL-1.jpg&#8221; title_text=&#8221;TABELL 1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;101%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">BIOINFRARED SELECTION<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row 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