
Since 2008 Upgrade had a vision to make a deep change in the world of hairstyling.
A brand truly friendly and faithful to the hairstylist, supporting them in their professional growth.

HAIR HEALTH
- BioInfrared Technology: minimizing damage and frizz.
- Material Choices: Prioritizes gentle materials like ceramic and tourmaline for hair health.
- Ergonomic Designs: designed to reduce strain during styling
- High-Quality Heaters: Ensures consistent, controlled heating
- Uncompromising Quality: All products undergo rigorous testing to guarantee effectiveness

WHAT IS BIOINFRARED
The inclusion of BioInfrared Technology ensures that whether you’re aiming for sleek straightness or bouncy curls, your hair remains healthy and vibrant. This innovative technology minimizes damage and frizz, setting a new standard in hairstyling.
CONVENTIONAL VS INFRARED HEAT


BIOINFRARED USAGE TIPS
Choose BioInfrared when:
- You want to work faster and more efficiently
- You want to preserve the health of the hair
- The hair is damaged or fragile
Choose a temperature 30 degrees lower than you would using a standard straightener or curling iron:

BIOINFRARED SELECTION
Ideal for fine and treated hair requiring lower styling temperatures, this technology utilizes electromagnetic waves to heat the hair from within, acting directly on its internal structure. This yields optimal styling results at temperatures 30°C lower than conventional flat irons, sealing the hair cuticle and maintaining natural moisture for a shinier and softer touch.

Facts
- Infrared Tech: minimizing damage and frizz.
- Slim Design: for straightening, waves and curls.
- Adjustable Heat: prevent excessive heat damage.
- Quick Heating: for quick styling without delays.
- Tourmaline+Ceramic Plates: smooth gliding, minimal friction and even heat distribution

Tips
- Great for creating curls and waves
- Ideal for fine, treated or damaged hair
- Creates exra shine and smoothness
- Works efficiently at low temperatures

STANDARD SELECTION
The Titanium Pro Create is a high-quality curling iron designed for creating long-lasting waves and curls, even on extremely long hair, thanks to its extra-long barrel.

Facts
- Extra-long 23 cm bar
- 3 diameters: 19, 26, 32 mm
- Titanium bar for even heat distribution
- Advanced system with colour digital display: blue indicates iron is heating up; green indicates the temperature has reached 180 C; red indicates the maximum temperature of 210 C.
- Anti-slip, anti-scald soft touch rubberized finish

Tips
- To achieve a textured and natural look, alternate between larger and smaller barrels as you curl sections of the hair.
- Create glam-waves by twisting the hair as you wrap it around the iron.
