Since 2008 Upgrade had a vision to make a deep change in the world of hairstyling.
A brand truly friendly and faithful to the hairstylist, supporting them in their professional growth.

HAIR HEALTH

  • BioInfrared Technology: minimizing damage and frizz.
  • Material Choices: Prioritizes gentle materials like ceramic and tourmaline for hair health.
  • Ergonomic Designs: designed to reduce strain during styling
  • High-Quality Heaters: Ensures consistent, controlled heating
  • Uncompromising Quality: All products undergo rigorous testing to guarantee effectiveness

VERSITAL TOOLS

Upgrade’s tools redefine versatility in hairstyling, catering to a spectrum of needs with precision and innovation. Whether you’re seeking the protective benefits of BioInfrared Technology or the classic reliability of traditional models, Upgrade has you covered. For those with luscious locks, Pro Create extra-long curling wands effortlessly create stunning curls, while stylists on the move can embrace adaptability with Kit Comby’s interchangeable barrel curling irons. Wide flat irons for sleek finishes or narrow ones for intricate detailing – Upgrade offers a tool for every stylist’s demand.

WHAT IS BIOINFRARED

The inclusion of BioInfrared Technology ensures that whether you’re aiming for sleek straightness or bouncy curls, your hair remains healthy and vibrant. This innovative technology minimizes damage and frizz, setting a new standard in hairstyling.

CONVENTIONAL VS INFRARED HEAT

Conventional Heat

  • Heat via direct contact
  • Quick cuticle opening
  • Moisture loss, frizz, damage

Infrared Heat

  • Longer wavelengths penetrate
  • Internal heat generation
  • Less damage to outer hair layers
  • Preserves moisture, reduces frizz

BIOINFRARED  USAGE TIPS

Choose BioInfrared when:

  • You want to work faster and more efficiently
  • You want to preserve the health of the hair
  • The hair is damaged or fragile

Choose a temperature 30 degrees lower than you would using a standard straightener or curling iron:

BIOINFRARED SELECTION

Ideal for fine and treated hair requiring lower styling temperatures, this technology utilizes electromagnetic waves to heat the hair from within, acting directly on its internal structure. This yields optimal styling results at temperatures 30°C lower than conventional flat irons, sealing the hair cuticle and maintaining natural moisture for a shinier and softer touch.

Facts

  • Infrared Tech: minimizing damage and frizz.
  • Slim Design: for straightening, waves and curls.
  • Adjustable Heat: prevent excessive heat damage.
  • Quick Heating: for quick styling without delays.
  • Tourmaline+Ceramic Plates: smooth gliding, minimal friction and even heat distribution

Tips

  • Great for creating curls and waves
  • Ideal for fine, treated or damaged hair
  • Creates exra shine and smoothness
  • Works efficiently at low temperatures

The Wide Infrared Styler by Upgrade is a professional flat iron with enhanced bio-infrared technology, specifically designed for thicker hair and larger sections. Despite being used at temperatures 30 degrees lower than traditional flat irons, the intensified infrared technology ensures deep penetration into thicker hair strands. This advanced feature efficiently heats the hair from within, providing optimal styling results while maintaining a smooth and protective styling process. The wider design accommodates thicker hair sections, making it the perfect choice for those with voluminous hair

Facts

  • Infrared Tech: minimizing damage and frizz.
  • Slim Design: for straightening, waves and curls.
  • Adjustable Heat: prevent excessive heat damage.
  • Quick Heating: for quick styling without delays.
  • Tourmaline+Ceramic Plates: smooth gliding, minimal friction and even heat distribution

Tips

  • Can be used to create larger waves
  • Ideal for long, textured hair
  • Creates exra shine and smoothness
  • Works efficiently at low temperatures

Infracurl is a professional curling iron featuring the groundbreaking Upgrade Bio-Infrared technology, marking a pioneering step as the very first curling iron to incorporate infrared technology into its design.

Facts

  • Infrared Tech: minimizing damage and frizz.
  • Clasp: for efficient curling and waving.
  • Adjustable Heat: prevent excessive heat damage.
  • Quick Heating: for quick styling without delays.
  • Tourmaline+Ceramic Plates: smooth gliding, minimal friction and even heat distribution.
Infracurl from Upgrade in action

Tips

  • Ideal for fine, treated or damaged hair
  • Creates exra shine and smoothness
  • Works efficiently at low temperatures

This specialized professional hair straightener is designed for efficient smoothing and laminating treatments, enhanced with the groundbreaking Upgrade Bio-Infrared technology.

Experience a remarkable 50% reduction in processing time. Achieve outstanding results with just 3-5 steps instead of the traditional 10-12 steps when performing Keratin treatments.

Note: Only for Keratin treatments.

Upgrade Straightener Kreatin

Facts

  • Upgrade Bio-Infrared Technology
  • Large design for wider sections. (50x110mm)
  • Adjustable heat: prevent excessive heat damage.
  • Quick heating for styling without delays.
  • Tourmaline + ceramic plates for smooth gliding, minimal friction and even heat distribution.
Infracurl from Upgrade in action

Tips

  • To be used only during keratin treatments
  • Application time is reduced by up to 50%
  • Use 190 degrees for fragile hair

STANDARD SELECTION

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The Titanium Pro Create is a high-quality curling iron designed for creating long-lasting waves and curls, even on extremely long hair, thanks to its extra-long barrel.

Upgrade Straightener Kreatin

Facts

  • Extra-long 23 cm bar
  • 3 diameters: 19, 26, 32 mm
  • Titanium bar for even heat distribution
  • Advanced system with colour digital display: blue indicates iron is heating up; green indicates the temperature has reached 180 C; red indicates the maximum temperature of 210 C.
  • Anti-slip, anti-scald soft touch rubberized finish
Infracurl from Upgrade in action

Tips

  • To achieve a textured and natural look, alternate between larger and smaller barrels as you curl sections of the hair.
  • Create glam-waves by twisting the hair as you wrap it around the iron.

Kit Comby is the versatile solution for creating endless waves and curls, no matter where you are. This interchangeable curling iron is perfect for fashion shows, events, and backstage styling. With just one tool, you can achieve well-defined curls and stylish wavy looks.

Upgrade Straightener Kreatin

Fact

  • Includes:
    • 2 conical irons (13/25 mm and 19/32 mm)
    • 3 classic round irons (19, 25 and 32 mm)
    • Tool Bag
  • Titanium bar for even heat distribution
  • Adjustable temperature from 100C - 210C
  • Anti-slip, anti-scald soft touch rubberized finish
  • Hook-release system for quick bar change
Infracurl from Upgrade in action

Barrel type from left to right

  • Classic round 19mm
  • Classic round 25mm
  • Classic round 32mm
  • Cone shaped 13/25mm
  • Cone shaped 19/32mm

FreeStyle is a professional iron with a unique design featuring fixed plates, eliminating the typical open-and-close movement. The slim opening between the plates allows for easy hair insertion, making it ideal for creating quick and stylish curls and waves without straining the wrist.

Upgrade Straightener Kreatin

Fact

  • Fixed plates ensure a consistently optimal temperature
  • No pressure needed to close the flat iron
  • Ceramic tourmaline-coated fixed titanium plates
  • Comfortable, non-slip grip
Infracurl from Upgrade in action

Tips

  • Use like a round brush - only one hand needed
  • Can be used to create both sleek and curly looks
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